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Improvement
New "Requires Fulfillment" toggle within Product setup
Shared by WithWine
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Now you can toggle ON / OFF whether a product is automatically marked as Fulfilled when purchased by a customer.

Eg. If you don't want a Gift Card to be in Orders as Ready for Pickup / Ready for Shipping (because it's already been delivered digitally) you can switch off Requires Fulfillment.
This setting can be found within the Shipping section of a Product's setup screen.